History of FIAT at Brand Boulevard of Cars


If you are looking for new cars in Glendale, look no further: Brand Boulevard of Cars is an auto group with plenty of vehicles to offer. From our Acura dealership to our FIAT dealership, we are ready to help you find your next new car. Each of them has a unique history to mold them into what they are today, especially the FIAT brand.

History of FIAT

The FIAT brand was founded in Italy in 1899, but the FIAT Automobile Co. was established in 1908 in the U.S. with a plant in Poughkeepsie, NY. The brand has intermittently been available in this country through the years, closing its New Jersey factory in 1917 and returning in the 1950s with the FIAT 500.

The most recent return was in 2011. Then in 2014, FIAT joined the Chrysler brand to become FIAT Chrysler Automobiles N.V.

There have been more than one million FIAT 500 vehicles sold around the world in more than 100 different countries.

History of the Models From FIAT

The FIAT vehicles throughout the years have earned a reputation for their style. Each of the models has exuded the essence of an Italian vehicle. The first vehicles produced in the states included the FIAT 16-20 HP and FIAT 60 HP.

In the 1950s, the most well-known FIAT model – the FIAT 500 – was introduced to the market in North America and still remains a hit here today. Other models in that year included the FIAT 600 Multipla and FIAT 1300.

Today, the FIAT models keep that compact style of the FIAT 500, but there are a few more options to adapt to buyers these days, including the FIAT 500X and FIAT 500L. The FIAT 500X is a crossover that has many great features, like a dual-pane power sunroof for a luxury feel to go with its style.

Buying a FIAT car at Brand Boulevard of Cars

We invite to head over to our new car dealership near Pasadena to see the FIAT cars we have to offer today. We know you will not be disappointed in the selection, but we also have certified pre-owned models to offer you for additional options.